Brand Marketing: Kelsey Spencer
Technical Manager: Alpay Kasal
ART DIRECTOR | ILLUSTRATOR
As their Artist-in-Residence, I was invited by Google to their annual Cloud Next conference to introduce Tilt Brush to their 2019 attendees in a dynamic way. Tilt Brush is a Virtual Reality painting and design program that allows you to create 3D immersive environments, designs, and art.
Working closely with the Brand Marketing team, I conceptualized creative immersive ideas themed around some of the major Cloud Next 2019 announcements, designed, and illustrated the VR experiences to be shown to the conference's 35,000 attendees.
Scroll down to view the final products, and a description of the creative process behind each experience.
🌟 Don't miss the Twitter & Instagram posts, as they contain detailed fly-through videos of the immersive 3D experiences.
1. THE LOGO EXPERIENCE
To kick off the conference and welcome its 35,000 attendees, we wanted to create an experience around the Next conference letters.
In order to showcase some of the major industries supported by Google Cloud, I reimagined each letter of 'Next' as a building housing an industry. In order from N to T: healthcare, entertainment, retail, and finance.
2. MAKE IT WITH G-SUITE
Gsuite had many announcements to highlight at the conference, and its team wanted to convey some of the major ones.
The messaging of this experience revolved around the idea of digital transformation through collaboration. Gsuite reimagines how businesses can work by powering teams to be faster, smarter, and together than ever before.
Specific announcements highlighted: integration of Calendar with Assistant, updates to Hangouts Meet, Google Voice availability
3. DEMYSTIFYING THE CLOUD
For the average consumer, the concept of the cloud is fleeting. We wanted to use the strong engagement around the conference to relay the definition of the cloud to Google’s entire audience - not just enterprise. The cloud is a powerful innovation that impacts every digitally-enabled consumer.
I wanted to showcase the basics of the cloud’s structure, starting with the undersea cables connected to data centers.
4. THE SHOWCASE
We wanted to create a visual representation of the showcase experience of Next.
The Next 2019 style was vibrant with unique characters. I wanted to bring those characters to life while portraying a few key pillars of the conference.
5. GOOGLE CLOUD PARTNERS
We conceptualized this piece around the idea that at Google Cloud, we will “build and succeed together.”
I depicted this with two sides coming together to show the value of the partner ecosystem. Key theme I wanted to relay: collaboration, making, building, and two entities coming together to create something bigger and better.
Key theme I wanted to relay: collaboration, making, building, and two entities coming together to create something bigger and better.
6. THE ANTHOS ANNOUNCEMENT
The announcement of Google Anthos was a key moment of the conference.
Anthos is Google's revamped cloud services platform. What makes Anthos unique is that it embraces a “multi-cloud” strategy. So, organizations that use multiple clouds for different tasks (e.g. AWS, Azure, etc.) can manage all of those functions with one portal - Anthos.
Brand Marketing: Kelsey Spencer