One Third Blue is the studio of VR/MR Creative Director and creator Angela Haddad. It is a production partner to global brands and their supporting agencies. Based in Los Angeles, One Third Blue builds magical, art-centered 360° VR/MR experiences. The studio was born out of the desire to maintain an authentic hand-created artistic visual within a medium heavily saturated with 3D renders. The productions can be used for digital marketing, shoppable experiences, native ads, episodic content, sponsored brand placement, social media campaigns, retail store-based VR experiences, and more.

Photo by Jenn Duong


Angela has worked as Creative Director across the spectrum of VR on animation and stereoscopic live action, leading teams in production, post-production, direction, and UI/UX design for projects covering entertainment, narrative storytelling, and first-person POV learning/training experiences. She launched One Third Blue out of the desire to merge art and the most immersive medium to yet exist. Angela holds a BA from University of California – Berkeley, is an Oculus Launchpad fellow, and has co-authored an IEEE op-ed. She has been featured at SXSW, in VRScout, Buzzfeed, and WGSN, and has spoken at SAG-AFTRA, GDC, UCLA Anderson, VRLA, NAB, and more. She is a Microsoft Creator Council artist for 3D and Mixed Reality products as well as a twice Oculus Launchpad fellow.


© 2018 One Third Blue