One Third Blue is the studio of VR/MR Art Director and creator Angela Haddad. It is a production partner to global brands and their supporting agencies. Based in California, One Third Blue builds magical, art-centered 360° VR/MR experiences. The studio was born out of the desire to maintain an authentic hand-created artistic visual within a medium heavily saturated with 3D renders. The productions can be used for digital marketing, shoppable experiences, native ads, episodic content, sponsored brand placement, social media campaigns, retail store-based VR experiences, and more.


Angela has worked as Creative Director and Art Director cross the spectrum of digital – including VR/MR, animation, and stereoscopic live action, leading teams in production, post-production, direction, and UI/UX design for projects covering entertainment and narrative storytelling. She launched One Third Blue out of the desire to merge art and the most immersive medium to yet exist. Angela holds a BA from University of California – Berkeley, is an Oculus Launchpad fellow, and has co-authored an IEEE op-ed. She has been featured by Google, at SXSW, in VRScout, Buzzfeed, and WGSN, and has spoken at SAG-AFTRA, GDC, UCLA Anderson, VRLA, NAB, and more.