For their widely anticipated release of Snap Lens Studio, Snapchat wanted to grab the attention of AR developers and Snapchat users in showcasing the capabilities of the new, easy-to-use exclusive Lens development platform. As a launch partner, and in line with the software's release around the winter holidays, I created a Santa Claus Snapchat experience. The experience received hundreds of thousands of views, garnering wide attention for Snap's initiative.

some captures -

previous prototypes -

Snap team: Kaitlyn Benitez

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