For the launch of their upcoming hair product, global beauty brand Joico wanted to tell the story of the new product's superpowers in an unforgettable way. With professional salon stylists as the target audience, we created a narrative Virtual Reality experience fusing live action and animated art environments. The experience showcased the product's capabilities, transforming dry, coarse, damaged hair into a healthy, glowing mane. You can watch the experience via Chrome or the YouTube app below.

Live action capture: Lightsail VR
Editor: Fred Beahm

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