Transforming watercolor art
into virtual reality experiences.

About the Studio

One Third Blue is the studio of VR Creative Director and artist Angela Haddad. It is a VR production partner to global fashion, music, and lifestyle brands and their supporting agencies. Based in Los Angeles, One Third Blue builds magical, art-centered 360° VR experiences.

The studio was born out of the desire to maintain an authentic hand-painted artistic visual within a medium heavily saturated with 3D renders, while enhancing analog, 2D watercolor art & animation with an unexpected technology.

The productions can be used for digital marketing, shoppable experiences, native ads, episodic content, sponsored brand placement, social media campaigns, retail store-based VR experiences, and more.

Collaborations & Features

Behind One Third Blue

Angela Haddad is the creator of One Third Blue. Angela has worked as VR Creative Director across the spectrum of VR on animation and stereoscopic live action, leading projects in production, post-production, direction, and UI/UX design. She launched One Third Blue out of the desire to merge 2D art and the most immersive medium to yet exist. Angela holds a BA from University of California – Berkeley, is an Oculus Launchpad fellow, and has co-authored an IEEE op-ed. She has been featured at SXSW, in VRScout, Buzzfeed, and WGSN, and has spoken at SAG-AFTRA, UCLA Anderson, Digital LA, VRLA, NAB, and more. She is a Microsoft Creator Council artist for 3D and Mixed Reality products as well as a twice Oculus Launchpad fellow.