Transforming watercolor art
into virtual reality experiences.

About the Studio


One Third Blue is a VR production partner to global fashion, music, and lifestyle brands as well as their supporting agencies. Based in Los Angeles, One Third Blue builds magical, art-centered 360° VR experiences.

The studio was born out of the desire to maintain an authentic hand-painted artistic visual within a medium heavily saturated with 3D renders, while enhancing analog, 2D watercolor art & animation with an unexpected technology.

The productions can be used for digital marketing, shoppable experiences, native ads, episodic content, sponsored brand placement, social media campaigns, retail store-based VR experiences, and more.


Collaborations & Features


Angela Haddad is the Founder & VR Creative Director of One Third Blue. Angela has worked across the spectrum of VR on animation and stereoscopic live action, leading projects in production, post-production, direction, and UI/UX design. She launched One Third Blue out of the desire to merge 2D art and the most immersive medium to yet exist. Angela holds a BA from University of California – Berkeley, is an Oculus Launchpad fellow, and has co-authored an IEEE op-ed. She has been featured at SXSW, in VRScout and WGSN, and has spoken at SAG-AFTRA, UCLA Anderson, Digital LA, VRLA, NAB, and more.